Sonodyne, the brainchild of Ashoke Mukherjee, India's
decorated audio-technocrat was stared in the early 70s with the vision
of bringing high fidelity to India. In the early 90s, having established
itself as a leading player in the Home audio markets in india Sonodyne
expanded its vision to take Indian sound Innnovation global.
Sonodyne has been designing and manufacturing,-since
the late 80s-from its EOU units in Mumbai and Kolkata, niche products as
OEM in pro audio and power electronics. In the early 2000s with the
Indian econmy starting to grow exponentially, opportunities arose in pro
audio, install, cinema, and studio. Quickly, the company aligned its
design, manufacturing and distribution to meet the professional sound
needs of new India. However, there was fierce competition since the
leading global brands also targeted this same market. By introducing an
optimum combination of research, design, performance, and value into
products, Sonodyne has emerged as as a strong force in the Indian
professional audio industry.
With the growth in markets, distribution, improvements
in product quality and manufacturing locations, the next step was to
look overseas. The initial offering is a range of active near filed
studio monitors that has become the standard in Indian broadcast and
production studios. By utilizing a combination of solid aluminum die
cast enclosures, high quality transducers and customized high power
amplification, Sonodyne SM series deliver exceptional performance at
great value. This range is also extensively distributed in Asia through
Singapore.
Following Asia, Sonodyne turned to European markets to
find a like-minded partner who had the capabilities to introduce new
brands and technologies to a crowded marketplace. A three year search
has resulted in a strategic partnership between Sonodyne and The Audio
Pros (TAP), London. Apart from being UK distributors for studio, TAP
will also be responsible, alongwith Sonodyne to identify and develop
channel partners for other EU nations. The two entities will also be
seen partnering in various promotional and endorsement activities to
create awareness for Sonodyne's unique offerings. Following Pro Light
and Sound, Frankfurt Sonodyne shall be showing the SM range at the
September IBC also.