Humble beginnings in the heart of
Kolkata: Battery eliminators were the bread and butter then in the
late '60s, for Sonodyne Electronics Co. Pvt. Ltd. Then came the
'70s, and the release of Sonodyne hifi stereo amplifiers and
speakers. These were met with resounding success all over India. So
much so that it laid the pathway for the development of Indian first
organized audio R&D laboratory, in Kolkata. Loudspeakers, and
turntables hit the market in the mid '70s, and component audio
systems, in the mid 80s…Sonodyne and hi fi had arrived.
During this pioneering period, Ashoke
Mukherjee also gained accolades as a designer and as an
entrepreneur. He represented India in several international
conventions, and initiated, in the early '80s, a 100% export
oriented division, in Special Economic Zone, Mumbai to manufacture
professional audio, and power electronics equipment. In addition the
unit also hosted a DSIR (Govt of India recognized) lab. Soon we were
not only manufacturing but also designing and developing turnkey
projects for many OEMs.
Sonodyne’s core strength is research.
With over 40 engineers and technicians in its 2 labs (in Kolkata and
Mumbai), and having received 2 Govt. of India research grants,
Sonodyne’s labs are a cradle for innovation. These labs not only
design for OEM, but also for Sonodyne branded products for the
following market segments: High-end home audio; studio monitoring,
PA and BGM, and professional audio.
In India Sonodyne is a strong brand
name with sales and projects offices in Mumbai, Bangalore, Delhi,
and Kolkata, and showrooms (for high end home audio) in Bangalore,
Mumbai, Ahmedabad, and Kolkata. Internationally, the studio monitors
are distributed in Singapore (and the ASEAN region), Germany,
Holland, Sweden, Greece, Spain, Australia, New Zealand, with at
least 6 more countries coming on board following the recently
concluded Pro Light and Sound Frankfurt 2007. For BGM and Pro
products also international distribution shall initiate by next
quarter.
To cater to the growing demands, a new
factory has been established at SEZ, Kolkata. This is a
self-contained manufacturing unit with in house aluminum
die-casting, CNC, woodworking, SMT, painting, anodizing, and
computer aided design, measurement, testing, and assembly. This was
needed to ensure global competitiveness and consistency not only in
supply but also in quality and pricing.
With focus on research and innovation,
and equipped with in house tools, Sonodyne now has the ideal
combination to consistently bring new and exciting products to the
marketplace. Some examples are our critically acclaimed high-end hi
fi aluminum extruded speakers (Avant), aluminum die cast active
studio monitors (SM series), and fibre glass moulded light weight
line arrays (CLA series). Extensive efforts have already been
invested in DSP and network controlled audio, lightweight
amplification, and also wireless technologies. We expect many more
exciting products for both home and professional audio in the coming
months.
Creativity remains the driving factor
in Sonodyne. Now, aided by industry standard design and development
tools, it is quicker to realize the end results of this creativity.
Innovation still spurs us on. To look at things in a manner more
effective, more optimal, remains our cornerstone. As India's
pioneering audio equipment manufacturer, our aim is to introduce new
technologies and solutions, not only for the Indian market but also
the global arena.
In recognition of his contribution to
audio engineering and for his efforts in successfully creating
global markets, Ashoke Mukherjee was declared ‘Electronics Man of
the Year- 2005.’